By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Define who you are. Its also about having good sportsmanship and Do you take an Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Once again its an example of what not to say about yourself. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. No matter your career path, you want to be able to do the same. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. . 4. The 3 words that describe me the best are patient, intuitive, and multi-tasker. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. First, understand that the words you use are just a means to convey powerful ideas. Sometimes it takes longer than expected to discover the right fit. Be sure to take note of those too and choose words are a great fit for your brand and your business. That's your invitation to elaborate on your 30-second elevator pitch. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. . Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. When people see something from my brand they think it is _________. It can be hard to know where to start with your personal brand. This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. You should be respectful of their time and yours. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. Your post has given me clarity to define my personal brand statement. (These three words, like The Beatles, are most effective when united.) Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. I explained my philosophy in one simple word, my coaching makes an impact. How would you handle it? After that, show them your words, compare, and see if they agree. Thank you Mrs. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. This is something that we need to make more clear moving forwards, thank you! Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. 2 . It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. I am straightforward and reliable, and I support others with compassion. to describe yourself when building Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Whenever I work with clients to develop their personal He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. If not, it's . Your words wont create your professional brand, but they can certainly help to support it. A personal brand statement will not help you much if you are not telling people what it is. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. Dont try and shoehorn your statement into a format that doesnt work for you. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. something instead of just talking about it. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. Hi Shelley, Thank you for sharing these wonderful insights. Ensure that the words you choose are genuine and reflect yourself accurately. Better yet -elevate- I don't just move things from point a to point b. I lift them up. Choose three powerful words that represent your brand the best and define each one further. Feel free to share them in the comments, email, or Instagram DM! Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. to creating an everlasting impression for your digital Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. shun away from using your integrity for short-term financial gain? Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Put it All Together. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Which words best describe what your brand must convey? I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. We all want to level up in life. It is tempting to exaggerate your abilities, but this is not the place to do that. These are all admirable qualities to have, so take pride in the 3 words you choose. I am a determined and resilient individual who is always eager to learn and evolve. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. I am motivated by a desire to help and empower others. To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. Explain why you chose them. Odds are, you probably are one yourself. 1. Cultivated well, your personal brand will signal to employers whether or not you'll be the right fit for an open role. Here, agent means something that takes an active role or produces a unique effect. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Darrell Franklin. This is how I measure success! In order to be effective, it needs to stay current. Im The Mary Poppins of CX/UX. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. The Importance of Branding Words. This helps you figure out who you are, what you stand for and where you add value. This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. When I talk to my ideal people, I want my tone of voice to be _________. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . And your brand is what attracts your fans to you. When it comes to personal branding, there are certain words that can make all the difference. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Loved by salespeople, recruiters, and marketers. Aaron Ward. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. to craft your professional image without coming across as arrogant or desperate. Your email address will not be published. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! That's a very interesting way to use it! Denise Duffield-Thomas is another example of exceptional personal branding. We recommend including it in a prominent position to lead off your profile information. Thats why its important not to confuse your message with your personal brand words. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. An awesome personal brand statement example jumps right out at you. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. It must only be 3 exactly. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. Conduct a personal brand audit. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. Can you boil your personal brand down to the ONE word that describes your value? One that when people hear it, they know who it is. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Content Strategist.. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. these 5 words describe you both professionally and personally. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. business. And if your feedback comes back different from your words, you need to fix or adjust. 2. You can use more than just a handful of words to describe yourself, and you should. You see, this query is a great way to define your brand. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. If youre strategic, you can use these words to showcase your accomplishments or community involvement. 3. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. They can be used to describe an individuals personality, work ethic, skills, and more. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. individual can include a focus on being creative in tackling new projects, considering Go through a variety of filters to zero in on the leads you want to reach. In most cases you will find consistency from your feedback providers. Think about why you are choosing these words and how they relate to your brands values. It's about content that's useful, helpful, and relevant to patients. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. If they also used similar words to describe your freelance personal brand, then you're already on the right track. UGC Creators: What Are They? Hope this helped you stand out from your competitors! for your long-term career development. We have over 60,000 monthly readers that would love to see it! it comes to a grey area that you have never been exposed to. Motivated 3 . These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. 2. You dont want to come across as inauthentic or self-serving, so use them sparingly. This article has helped us focus in on how we can best stand out in the crowd. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. Consider your qualities. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. It's about having your own voice. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. A leadership brand conveys your identity and distinctiveness as a leader. While it may seem limiting to describe yourself in 5 words, A la mode means "in style" or "trendy". Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. I specialize in making the branding process personal. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. Your persona is your brand. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. 1. footprint or even at an interview to a prospective new employer. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. Cheers, and thanks! What I mean by this is what people uniquely think of when they think of you. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. The category was Outdoor Clothing. The answer to this question helps us cut through the clutter. Frankly, it can make all the difference in short-term job searches as well. Decide which characteristics of you align with the organization and job role perfectly. The. This represents your point of differentiation. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . They dont drone on and on, instead, they get right to the point and let the details get sorted out later. CEO walks out). Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. Your story is your brand. Everyone has such descriptive words. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Using the right personal brand words is one of the most effective ways you can resonate with your audience. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Now its time to craft your own. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. 300 satisfied clients so far.". professionalism is vital to your professional success and personal growth, so Thats where verbs come in: they help demonstrate your brand rather than just advertising it. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Have data-backed and tactical advice to share? Social media amplification is the icing on the social media marketing cake. With more and more people developing their personal brand statements, some common trends are starting to emerge. Save my name, email, and website in this browser for the next time I comment. Your Expertise Your Personal Brand. Your statement is a distinctive part of your personal brand that is unique to you. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. Sharing this info is very impactful!! And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. As an individual, you have values and virtues, just as organizations do. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. Its especially true if the goal is to implement pharmaceutical management in your business. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. The goal here is to find one or two things that separate you from your competition and make you unique. "I develop sustainable business models and marketing strategies to fuel small business growth.". Personal branding is important, but not that many people can tell you how to express that in one or two sentences. ethics but could advance someone elses interests. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. You have to read and readjust to get an idea of their experience and brand statement. This can help you guide your answer to one that is relevant to the job while still being true to yourself. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Mix and match them to create a professional persona that accurately reflects who you are. Get help for patent invention InventHelp experts. BrandYourself Blog | ORM and Personal Branding. Personal Branding is the process of establishing yourself as a thought leader in your industry. I do always seek to create, sustain and be in harmony. Coming on too strong can cancel out the progress that was made earlier. Its always good to keep learning! She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. People skim online, even when looking at LinkedIn profiles. Denise lives and breathes her brand which, clearly shows throughout her online presence. Denise Duffield-Thomas - Lucky Bitch. your personal brand. the times in which you have caught someone cheating, stealing, or even being In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. People expect this, and you shouldnt shy away from having these influence your brand statement. Imagine your brand as a personal relationship in your customers' lives. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. brand, one of the first pieces of information I seek to extract from them Feeling inspired by those personal brand statement examples? Its important to not confuse your messaging with your personal branding. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. I build communities and evangelize for the things I believe in. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Brand adjectives are the words you choose to describe your brand's visual identity. Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. as part of the process is the following question: Give me 5 words to Positive 4 . It shows that youre focused on doing something instead of just talking about it. Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . There is no right or wrong answer in selecting the 5 words Hopefully, with a good sentence, an employer will want to know about you. Jot down your favorites and then narrow them down to your top 3-5. Youre a builder of communities with your weekly newsletter, really? Beyond a simple tagline, your three words should reinforce who you are as a company. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. When it comes to using descriptive words for your personal brand, less is more. Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. Can you be counted on to do the right thing? This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. A personal brand statement is a 1-2 sentence that sums up your brand. Rather, its something you should consult, review, and revise on a continuous basis. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. The responses in this category for the large part had to do with a high level of integrity or character. This post can make an impact on many people! Frankly, it can make all the difference in short-term job searches as well. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. Here are three types of words that describe your personal brand. Highlight something that demonstrates your unique, and likable qualities. So what about your brand? My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did).
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