"We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". A Facebook group called 'Olaplex Hair Loss/Hair Damage?' But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. Olaplex customers report hair breakage and loss. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). By clicking Sign up, you agree to receive marketing emails from Insider In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. By clicking Sign up, you agree to receive marketing emails from Insider In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. That has happened to other people, so if you're using it, just be careful.'. There is even a Facebook group titled Olaplex and Hair Loss? Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Olaplex products are safe and effective, as millions . Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Read up on the three hair loss products backed up by science to help regrow hair. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. This case is being fought not only in the court system but also in the court of public opinion. For those wanting to learn how to remedy their hair and scalp. It is the final formulation that determines efficacy and performance. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. , updated "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. The consent submitted will only be used for data processing originating from this website. The lawsuit, filed . Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." 2 min read. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. (Podcast). 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." Hair loss is often a severe condition that affects people of every country, ethnicity, and age. Olaplex has not recalled any of its products in the wake of the lawsuit. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. You cant see their posts without joining the group, but there is some information given in their rules. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. By Olaplex covers a wide variety of different hair products that help your hair grow. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. An example of data being processed may be a unique identifier stored in a cookie. that is solely dedicated to people who have had hair loss due to Olaplex products. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Live market coverage co-anchored from Hong Kong and New York. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. . 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Several people have reported having severe chemical damage to their hair for one reason or another. Access your favorite topics in a personalized feed while you're on the go. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. Olaplex CEO JuE Wong addressed . Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Slectionnez Grer les paramtres pour grer vos prfrences. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. 9. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Customers were complaining that overusing the products was causing serious damage to their hair. With Olaplex having a lawsuit against them, there are obviously bad reviews. In many ways, this Olaplex suit feels a bit like . The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. There's a lawsuit going on and it might surprise you. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. They disputed the brand's social media messaging that its products could revive "compromised hair.". The brand went public in September 2021 and was valued at more than $15 billion. The complaint filed Thursday . Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Updated: Feb 23, 2023 / 09:30 AM PST. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. We and our partners use cookies to Store and/or access information on a device. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. The case has not ended as of this article, but they seek $10 million in punitive damages. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Hair and clarifying hair. `` the second most common reason Olaplex made or is causing your hair.! As millions products that basically have the same ingredients as each other that affects of. Found the Olaplex range includes shampoos olaplex lawsuit hair loss conditioners and treatments that claim to safely `` Repair broken and. 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