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B. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. For example: Active voice is clear, direct, and concise. Provide public information, emergency public information, and community education to your internal and external target audiences. Better yet is the number of people who call and request preparedness kits! Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Blogs are a good tool to use to communicate with your audience. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. C. is presented as a bad example of public information management. This course can provide a basic understanding of the PIO function for those new to the position. endstream endobj 1929 0 obj <. Lesson 3 introduced the importance of establishing relationships with the media. 17. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. B. report to the Finance/Admin Section Chief when arriving at an incident. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Consider your resources and your role in ICS. Simplify complex ideas by using short sentences. 16825 S. Seton Ave., Emmitsburg, MD 21727 95% B. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. 19. If you do not want something recorded by the media, cover it up or shield it with a vehicle. C. only required when dictated by the Incident Commander. Social marketing is the use of commercial marketing principles to: A. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Blogs are Web sites that allow you to engage in a conversation with readers. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Another way to express your key message B. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. D. The ninety-five (95%) segment of the 95/5 concept, 5. The Governor is continuing to monitor the situation. Avoid getting involved in these media disputes. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. It is important to prepare each person to ensure your message is consistent. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. This course should take approximately 7 hours and 25 minutes to complete. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Sit on your coat tail to keep your jacket from riding up. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. or a non-emergency event. What are priorities within your organization? Verdi White: And I believe that that has helped in our relationship with the media. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Describe how to have a successful relationship with the news media. Increased information needs can be handled. Do you know what to do to protect yourself and your family? In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Coordinate information being distributed to ensure consistency with other agencies messages. Communication with internal agency personnel is A. not a role undertaken by a PIO. 18. A. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. C. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Demonstrating an understanding of media needs and operations. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. The National Incident Management System (NIMS) is:A. They can be seasonallike hurricane preparedness week. Private wiki servers require user authentication to edit pages, and sometimes even to read them. As with ICS, the JIS is as simple or complex as the needs of the situation. List the skills needed to be an effective PIO. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. First name. D. has become ever more complex as the challenge of delivering messages has evolved. This feature can facilitate abuse of the system. These people are your target audience. (For example: The suspicious package was the size of a laptop computer. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. And thats not all. C. request additional assistance through the National Public Information Support Network. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead.