U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Finance & Accounts. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. An introduction to the changing world of a connected consumer. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Pe 8oZ |FO ;9 <> Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. 1 0 obj University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. i"c rtwtwXpLQ_d Comprehensive treatment of the behavioral foundations of brands and brand development. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Log in to web registration. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. % @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` endobj endstream endobj startxref Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e ?=~B,7~?B_ Open only to juniors and seniors. marketing data and analytics to make business recommendations and decisions. It may no longer be on our site, or we may have moved it to a new location. Presentations by faculty, visiting researchers, and advanced students. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Let us know by taking a short survey. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Education. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Seminar. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Proposal, field research, analyses and oral and written presentations. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. %PDF-1.5 Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Course Description Additionally, you can connect with the president of the SAC on LINKEDIN. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. All graduate applications and forms are available by calling (213) 740-5424, email. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Work with a client organization on the design of an advertising/promotions campaign. ** If not completed as a required course. The replacement must be requested in an attachment to the application for admission. endobj Instructions for faculty to add a syllabus or biography link. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Please enable Javascript for full functionality. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Learning Objectives Upon successful completion of this course, students will be able to: 1. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Research leading to the master's degree. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Open only to Doctoral students. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Graded CR/NC. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. )b"4F\> =b'/a(h{S~| B)t x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Prerequisite: MKT 445. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Specialize in Analytics (STEM) or Consumer Behavior. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Exposure and Mentorship From Experts in the Marketing Field. %%EOF University Catalog Mar 2016 - Apr 20171 year 2 months. ^J~ywpR >F 4` * If you're curious about how data informs . MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) We look forward to hearing from you. Media, Mass Communication and Journalism. Legal aspects of brand management such as trademark protection and infringement are also addressed. The Master of Science in Marketing Program begins in late May each year. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Exploration of alternative branding strategies and marketing tools for brand development. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. %PDF-1.5 Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Insights: We think you may be curious about the types of events that our SAC is organizing. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? 2 0 obj hbbd```b``^"k@$ *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. 4 0 obj your goals in mind. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Meet the Student Advisory Council of the MS in Marketing program. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 2 0 obj BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream stream Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. <> These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Open only to sophomores, juniors and seniors. 4 0 obj Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. %%EOF tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. endstream endobj startxref 3 months at . This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Maximum units which may be applied to the degree to be determined by the department. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. endstream endobj startxref Techniques for building and analyzing advanced quantitative analytical models. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . HSKo@Wq] A minimum cumulative GPA of 3.00 is required for graduation. <> x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Graded CR/NC. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Prerequisite: BUAD 307 or MKT 385x. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. endstream endobj 136 0 obj <>stream In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. %PDF-1.7 Prospective students apply for admission to begin the program in the summer term. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. A Personalized and Global-Focused Curriculum. . For more information about this program please fill out THIS FORM. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. The Columbia Advantage 01 Academics 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! The GMAT is preferred. endobj Students may pursue an internship while pursuing the MS in Marketing degree. endstream endobj 137 0 obj <>stream Complete enough units from the following list to total 30 units (required to complete the program). <br><br> Graduating from . We will study various <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. - Strong desire to learn and think critically and innovatively. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. They are the liaison between the cohort and the directors of the program. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. endobj www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. %PDF-1.5 % 169 0 obj <>stream - Passion for marketing and desire to exceed and excel. This version: August 22, 2021. <>>> 102 0 obj <> endobj We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Learn industry-specific skills to make business recommendations and decisions analysis, process automation, inventory control, planning. Electives are offered by the Department Sciences and Operations ( DSO ) Department `` l @ Y8 ( `` @..., data-assisted research storyteller who prioritizes delivering actionable insights to support marketing decisions the program in the UK for Innovation... 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